Digital transformation 2.0: The new challenges and how to overcome them

Digital transformation is firmly on marketers’ agendas. Last year Marketing Week explored what digital transformation really means for businesses from a practical perspective. Now brands are on their way to making those changes, marketers need to understand the new challenges arising as a result and how to address them.
Keeping up with the pace of change in the industry is one thing, but when it comes to digital transformation there are other factors marketers must consider to st