Digital Tourism: the journey starts long before you leave home

Last month, the region of Navarre in Spain welcomed senior members of the travel and tourism sector from across the globe to the eighth International Congress on Rural Tourism. The conference brought thought leaders and specialists together to discuss and debate key themes including sustainability, digitalisation and technology, innovation in service offering and the value of partnerships.
Over two days in Pamplona, delegates heard from a range of keynote speakers and panelists from over si