Digital explodes on the scene, marketers get addicted: Excerpts from a new book series on the rise of post-modern marketing

Each month The Drum will publish a chapter from 'Paradox: Feeling Machines and the Rise of Post-Modern Marketing’. The second chapter, Modern Marketing, begins with the rise of digital marketing and carries on through the development of social and mobile, marketing technology and programmatic buying–to today.
The world wide web burst into the public eye in 1993, giving birth to a new form of digital marketing that went on to challenge and displace existing business models, media and