Digital advertising: Where we are now and where we’re headed

With less than a month before we ring in the New Year, it’s time to review the biggest developments in digital advertising over the past year and the emerging trends for 2017. Let’s begin with a look back at 2016.
2016: A Changing Ad Tech Landscape
There’s one theme that unifies much of what happened in ad tech over the past year: change. Header Bidding was, without a doubt, the top trend of the year. It’s been one of the most disruptive technologies to come alo