Digital ad spend to grow by double digits in Southeast Asia

As a result of heavy mobile investment, Digital ad spend in six Southeast Asia cities - namely Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam - will increase by double digits in 2017 and 2018, according to eMarketer.
 Mobile ad spend will surpass $2.20bn and account for nearly 69.0% of digital ad expenditures by 2021, the report stated. Indonesia, Philippines and Vietnam will see the strongest growth in mobile ad spending bolstered by heavy smartphone adoption