Digital ad spend reporting returns to South East Asia via IAB Singapore and eMarketer partnership

The IAB Singapore has released its first ad spend report in six years, partnering with eMarketer to bring an “agnostic source of credible research around digital” to the South East Asia region.
The first round of the research was released today and reveals that for the markets covered (Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam plus Hong Kong and Taiwan), the investment into digital advertising varies significantly.
For developed markets, such as Singapore,