Differentiation through disruption

It’s been 20 years since lastminute.com burst on to the scene and started to shift the travel industry landscape – and frankly it hasn’t stopped moving since.
Comparison style sites drive the price war in travel, but how can brands enhance and optimise their experience with newer tech to fight back and cut through the noise? What trends should we be paying attention to?
As a sector it’s perhaps one of the most user-dependent out there. A highly emotive and significant pur