Different class: How the marketing industry is coming together to inspire the next generation

One of the most pressing issues facing the marketing industry in 2018 is the need to secure a diverse pipeline of talent. While marketing was once seen as an exciting career destination for young people, it has undoubtedly lost its lustre in recent years.
A pitiful 3% of students aged 18 to 24 think marketing is a good career option, according to exclusive research carried out earlier this year for Marketing Week by student affinity network Unidays. Furthermore just 2% of those asked descr