Diet Dr. Pepper enlists Onion Labs to ‘Crack That Pepper’ for everyday jobs well done

The Onion might be best known for its satirical headlines and humorous stories, but the Onion Labs side of the business – its in-house content agency – knows how to put together a snappy branded music video too, as it just did for Diet Dr. Pepper.
The video and song, the super catchy ‘Crack That Pepper,’ is about rewarding yourself for accomplishing everyday mundane tasks, because you deserve it.
In the video, we see the protagonist, 23 Skinny, saying that he’s