Did Vote Leave’s overspend swing Brexit? The marketing industry responds

Last week, Marketing Week columnist Mark Ritson set a challenge to the marketing industry: to prove whether the final result of the UK’s referendum on leaving the European Union was decisively influenced by Vote Leave’s illegal overspend.
READ MORE: Calling all marketers – it’s up to you to prove if Vote Leave’s overspend swung Brexit
The official Leave campaign spent £449,079.34 more than the legal limit of £7m, due to its donation of £675,00