Did Pokemon Go really change how marketers view augmented reality?

Pokemon Go, an augmented reality (AR) side project from Nintendo and Niantic, unexpectedly bore fruit to become a mobile craze a year ago. But as it celebrates its first birthday, did it herald the unstoppable rise of AR and mixed reality (MR) or merely see it aggrandised in many a puff piece?
If you somehow missed it, Pokemon Go is a mobile game that overlays digital monsters onto the player's own real-world neighbourhoods, courtesy of Niantic's clever GPS tech. In shor