22-11-2017 18:48 via thedrum.com

Did Net Neutrality fall into a food coma?

Sometimes publicists have no choice but to release bad news for their clients. If something is going to break, and there’s no way to prevent the news from getting out, the best thing to do is release the news on a Friday.
Why? Simple: everyone’s thinking about the weekend. If the news is juicy, likely to get lots of coverage, reporters feel pressure to get the news out first lest their competitors beat them to the story. It’s a catch 22, and PR 101. Dump the news on a Friday, a
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