Did brands’ faith in artists die with Campari’s posters?

There aren’t many brands with the legacy or kudos to open an exhibition dedicated solely to their advertising. Campari, however, has both in abundance – a history spanning more than 150 years and a body of creative work that charts the fluctuations of art itself
It’s thanks to Davide Campari, the son of the drink’s founder, that the brand will be sitting pride of place in London’s Estorick Collection until September. One of the earliest people to fill the role