Diageo is asking to see its ad agencies’ diversity plans but it has been met with ‘some blank faces’

Diageo is beginning to ask its agencies to see their internal ‘diversity plans’ amid a wider four-pronged ‘framework’ aimed at ridding its marketing of stereotypes.
Gráinne Wafer, Diageo’s global head of brand for Bailey’s, has revealed that the drinks company has started to ask ad agency bosses for their diversity strategies and that some had responded with “blank faces,” though she didn’t name those agencies.
“I work in an orga