Diageo, Dove and Ryanair – 5 things that mattered this week and why

Diageo Reserve’s new travel series will appear on AmazonDiageo’s move to advertise on Amazon a sign of things to come?
There have been growing murmurings in the marketing world that Amazon is about to up its focus on advertising as it goes after Google and Facebook and bids to become a third player in the market. And Diageo’s decision to create content for Amazon throws into sharp relief why the ecommerce giant could be such a potent force in the digital ad space.
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