Diageo battles ‘outdated’ views on whisky in new David Beckham ad

Diageo is launching a campaign today (21 September) for its Haig Club ‘Clubman’ variant, which seeks to change people’s “outdated” views on how and where scotch should be consumed and encourage them to have it as part of a cocktail.
The 360-degree campaign, which shows David Beckham enjoying a drink with some friends against the Miami skyline, launches in print today and will run across TV, digital, outdoor and social. It will also involve experiential activations a