Diabetes UK: Swim 22 campaign makes a splash with Manifesto

When charity Diabetes UK wanted to grow its annual Swim 22 campaign, it turned to digital agency Manifesto to boost its acquisition and remarketing strategy…
Background
Swim22 is the virtual channel-swimming challenge from Diabetes UK in which participants clock up 22 miles – the breadth of the English Channel – in their local pool between February and May to raise vital funds for Diabetes UK and to help support people affected by diabetes. 
Manifesto originally built the