Developing audience loyalty through data-driven publishing

Publishing may well have been the first data-driven industry. After all, selling copies of your newspaper, magazine or book depends upon writing about things that people care about and are engaged in.
Finding out what things people cared about used to depend upon annual reader surveys or responses mailed in on a postcard. In 2016, it means getting granular insights into actual readers’ preferences, priorities and behaviour from a data management platform.
The publishers that understand thi