Destigmatising mental health: The challenge briefs for Do it Day 2017

Each year, Do It Day, the event that sees The Drum bring together the creative marketing community around the world, aims to change the world in a day.
This year will be no different, with challenges being set to teams in New York, London and Singapore, but this year the three markets unite with the aim of tackling stigma around mental health.
A number of challenge partners have set their briefs for the industry to crack in line with this theme, with the final goal being to c