Desperados submerges party in world’s deepest pool for multi-sensory stunt

Desperados has taken the party underwater in a new experiential effort for the ‘Release Your Inner Tequila’ campaign.
The Heineken-owned brand rented out the world’s deepest pool and hosted a ‘Deep House’ party featuring producer Elrow and world-renowned DJs Peggy Gou and Artwork.
The Y-40 Deep Joy Pool in Venice is 42m deep and holds 4,300 cubic metres of water. It was here some 400 fans, media and influencers were invited to take a dip in bespoke diving suits.
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