Desperados remixes the relationship between lager and music with party where a train lays down the beat
Tequila beer brand Desperados has taken music activations to the laboratory, hunting a formula that will redefine how drinks companies can be better integrated with party culture.
Recently it let loose its latest experiment called 'Train Trax', a partnership with Mount Kimbie that saw the electro duo perform a gig using a Warsaw train that had been transformed into a one-off-a-kind instrument (see video).
Sensors, set off by the locomotive, were placed along the track which creat
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