Design is never done

It’s time to rethink the way design is done.
For most of us working in digital, the days of handcrafting meticulous, artisanal work are over. Creating digital experiences now requires modular design and rapid iteration to deal with the increasing pressure of delivering more assets, faster than ever. Each new experience requires flexible, personalized, customer-informed content, and it all has to evolve as new input and data are added over time. It’s become a never-ending cycle.
So, w