Dentsu Aegis strengthens Merkle's B2B portfolio with DWA acquisition

Dentsu Aegis Network has added to its roster of business-to-business (B2B) agencies with the acquisition of media and marketing agency DWA.
The San Francisco-based shop will sit within Merkle, Dentsu's performance marketing agency, and will henceforth be named 'DWA, a Merkle company'. DWA's 150-plus employees will join Merkle’s High Tech and B2B practice.
The group acquired a majority stake in Merkle in August 2016 in a deal that valued the company at $1.5bn.
The deal i