Dentsu Aegis Network introduces DAN Explore in India to measure media consumption

Dentsu Aegis Network’s Data Sciences Team has launched DAN Explore, a tool to examine differences in media consumption habits across TV, digital, out of home and mobile. 
According to a statement by DAN, the tool aims to bolster media and communication strategies for the network’s clients and also to inspire creative themes. It will be further used for all clients of the Dentsu Aegis Network in India.
The tool is also integrated with Dentsu&rsq