Dentsu Aegis Network and Tencent team up for data, technology and talent partnership

Dentsu Aegis Network and Tencent have inked a global strategic partnership at Cannes Lion Festival to create a new collaboration model.
This follows acquisitions by Dentsu Aegis and a rebranding of dentsu X.
This partnership will see Tencent, with its social networks and messaging platforms such as WeChat, joining Dentsu Aegis’ mobile stack. This would allow brands to gain data-driven consumer insights to optimise content and distribution on a global scale. The two are also committed to cu