Dentsu Aegis Network and Index Exchange ink ‘people-based marketing’ tie-up

Denstu Aegis Network (DAN) and Index Exchange have penned an agreement that will see holding group target up to 242 million US internet users on premium websites using the programmatic outfit’s technology.
The partnership means DAN’s clients can plan, buy and measure campaigns via private marketplaces (PMP) using its proprietary people-based IDs via its M1 arm rather than broadly-defined audience segments using a number of demand-side platforms. 
The tie-up means advertisers wil