Democratised video is media’s next transformative trend

The evolution of video is characterised by decentralisation and democratisation, and that trend is set to accelerate. With plurality the defining factor, how will marketers navigate the video landscape?
In the early days of cinema only a few had the means to produce film, distribution was limited and access was only for those who could afford a trip to the movies. The content – feature films and news reels – was determined by these factors.
As the 20th century wore on, each advance