‘Deliveroo is too expensive’, claims Hungryhouse as it switches its slogan

Hungryhouse today (30 September) launched a ‘reality TV-style’ campaign, which incorporates its new ‘Love Takeaway’ slogan. The campaign aims to move the food platform from a product focused strategy to one that prioritises the customer first.
The brand, which provides a platform for the online ordering of takeaway food in the UK, has moved away from actors by taking ‘normal’ people off the street for the campaign; a move it hopes will create a ‘more au