Deliveroo hoping new rebrand will ‘reduce controversy’

As part of a major rebrand, Deliveroo has introduced a more minimalist kangaroo character while overhauling typography and staff uniforms with colourful new designs.
The original logo, along with its black and green rider suits, were designed by friends of Deliveroo co-founder Will Shu, who said in a blog post today (September 5) that it was necessary to rebrand following the rapid global expansion of the company. “Our identity needs to work a lot harder,” he admitted.
“A symbo