Delivering on the customer-first experience is increasingly seen as a job for the c-suite to deliver

The importance of delivering customer experiences is increasingly one of the highest priorities for chief executives with customer retention and experience ranking higher than sales and revenue as their primary concern.
In a recent report by software management company Calabrio, 100% of the 844 UK and US-based business executives including 350 chief executives ranked customer experience as their companies major focus, with only 58% saying the same for sales and revenue. 
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