Deezer’s first global ad marks a shift in tone for the challenger as it outlines its vision for 'streaming 2.0'

Deezer has changed the course of its creative, signalling a shift in tone and maturity for the business, but it's not quite done yet - the challenger brand also wants to build a super personalised service to bring its vision of “streaming 2.0” to life.
Streaming is the music industry’s fastest-growing revenue source and while Spotify may be leading the market in terms of subscribers the speed at which the industry is growing means listeners are still ripe for the taking.
Muscli