DDB San Francisco shines a light on energy conservation with glow in the dark billboard

DDB San Francisco recently worked with Energy Upgrade California to show that Californians can be ‘Better Off’ when lights on billboards are turned off at night.
In an experiment in energy conservation for Earth Day, Energy Upgrade California and DDB San Francisco took over a billboard in Los Angeles on Interstate 405 to demonstrate that together we’re #BetterOff. They arranged to have the usual lights on the billboard turned off for a night to create an alternative ad sup