DC Thomson on why the time’s right to open its inventory directly to agencies and advertisers

DC Thomson is the latest publisher to offer automated guaranteed inventory to agencies and advertisers, a move it claims takes it closer to a “utopia” of quality and quantity as opposed to relying on high volume, low yield ad inventory.
The publisher of The Beano has brought on board Ad Eye to facilitate the guarantee that will effectively streamline the RFP method for automated trading.
Instead of having to manually plan and fulfill a sale via emails, phone calls, etc., the process