David&Goliath named AOR for Chicken of the Sea

Los Angeles-based indie creative agency David&Goliath (D&G) has been named agency of record (AOR) for tuna brand Chicken of the Sea International. The agency will be tasked with helping to reintroduce and revitalize the long-standing seafood brand to US consumers.
The scope of work includes strategy and creative, in addition to media planning and buying, which will be handled in partnership with Canvas Worldwide.
“The Chicken of the Sea brand comes from a rich heritage of challengi