Dave Trott gets drunk…and gets fired: You Couldn't Make This Crap Up Episode 1

In the first episode of You Couldn’t Make This Crap Up, copywriter and creative director Dave Trott explains why you’d better be doing a good job if you’re going to swear at superiors.
While working on a Pepsi ad early on in his copywriting career, Trott devised the strapline 'Lip smackin’, thirst quenchin’, ace tastin’, motivatin’, good buzzin’, cool talkin’, high walkin’, fast livin’, ever givin’, cool fizzin’ P