Dataxu debuts TotalTV to aid cross-screen audience targeting

Dataxu has today (April 17) announced the launch of an audience targeting service that will let advertisers target viewers of addressable, connected and linear TV services from a single platform which it claims will improve yield for media owners, increase efficiency for advertisers as well as reduce ad load time.
Dubbed TotalTV, the newly launched platform lets advertisers target advanced audiences with global frequency controls and has been used in beta with Sky in Europe, which itself has inv