Data protection and response times key to APAC consumers says SAP Hybris survey

Asia Pacific consumers are picky about the way brands use their data and response times according to a SAP Hybris Consumer Insight survey.
The research included responses from 7,000 consumers across APAC and uncovered their preferences when engaging with brands.
According to the study, 78% of consumers in APAC will not purchase a brand again if their data was used without their knowledge. This contrasts against APAC consumers’ willingness (82%) to share some personal data with brands, with