Data lets marketers known the unknown: Mark Zagorski. Nielsen Marketing Cloud

Data is now the fuel that drives effective marketing and helps marketers “know the unknown”, according to Mark Zagorski, executive vice president of the Nielsen Marketing Cloud.
"in discussions around the whole concept of marketing clouds as an engine that can control data there's been a lot of focus on the technology itself but less on what that engine is driven by and that’s data,” said Zagorski. “The better the data, the more efficient the fuel and the bette