Data insight is key in determining ad spend for addressable television, MODI executive says

The need for census-level data in the media planning process “is paramount right now,” according to Mike Bologna, president of GroupM’s Modi Media advanced television unit.
“It’s what advertisers are looking for,” Bologna says in an interview with Beet.tv. “They might not necessarily need the data all the way down to addressability, but they could very much use the data to pick and choose their networks and programs and dayparts.”
Noting that for t