Data-geddon should herald a new era of creativity?

With all the recent news about data and its role in advertising, you would have to have your head firmly planted in the sand to not recognise that there is a massive shift happening in the digital advertising ecosystem.
Data is the fuel that powers modern marketing. Whether its automation in CRM, the rise of programmatic media, search or social media, technology is increasingly being used to determine whether to show an ad, and what that ad is. But technology is ultimately only an enabler, a fac