Data-driven points of view: Tripadvisor, Spotify, Uber and DigitasLBi on data

References to creepiness, over-optimisation and personalisation and even data as a weapon were the negative themes referenced at DigitasLBi’s Newfront event in Singapore last week.
With brands relying so heavily on it now, four companies relatively advanced with their usage of data shared their experiences and opinions on its usage across the day.
The Drum has selected highlights from the points of view across the day from the speakers.
Chris Clarke, chief creative officer, international a