Data debate: the great CRM pub quiz

We’re swamped with data these days. But is it doing us any favours? Is marketing intelligence becoming more stupid than smart? Do we embrace new channels for the sake of it? Or are too many marketers stuck in a traditional CRM rut?
We set out to answer these questions and more by turning on our thought leadership event, The Tap, at Clerkenwell’s The Crown Tavern.
Jamie Allan, Intermarketing’s group managing partner, played the role of quiz master. Answering the all important qu