Data, collaboration and education is the future of mobile marketing finds The Drum breakfast panel

Key insights emerged from The Drum’s Mobile Marketing Breakfast (7 June), an industry get-together in our London office, and we’ve taken the time to outline some of them to keep you on top of the developments.
Passionate panellists, Zee Ahmad, director of programmatic at Axonix, Rafe Blanford, mobile strategist at Digitas LBi and Edward Knights, new business manager, MC & Saatchi Mobile, answered mobile marketing-based subjects as varied as personalisation, location, video, adblo