Data and automation: advertising’s dynamic duo

Programmatic ad buying is expected to grow by around 31% in 2017. Google’s ad exchange program, AdX, is the leader when it comes to programmatic ad buying. Even traditional advertising giants like Procter and Gamble are using automation for their digital ads.
However, the influence of big data and automation in the advertising world goes well beyond just programmatic ad buying.
Automating creativity
'The Automation of Creativity' is a short documentary that explores the role of a