Data and AI will drive a wave of personalization but what will be ‘the iPhone moment’?

Angel investor Eric Franchi recently helped fund some of what he sees as the most innovative early stage companies in digital. Here he shares his thoughts on how the challenges encountered by marketers when it comes to mobile are barely the tip of the iceberg, especially as consumers shift from screen-based interaction into a truly digital world.  
Last month saw the tenth anniversary of the iPhone, and more broadly the real birth of mobile. It’s fairly amazing to note the change