CVS features unretouched models in latest beauty campaign

CVS has rolled out a campaign called ‘Beauty in Real Life,’ the brand’s first advertising effort that doesn’t feature models who’ve been retouched.
It comes three months after CVS announced its plans to stop featuring imagery that has been “materially altered,” a term the company defines as “changing or enhancing a person's shape, size, proportion, skin or eye color, wrinkles or any other individual characteristics.”
According to CVS, the cam