Customer experience excellence requires closer ties with operations

Marketing and operations is a symbiotic relationship central to any brand’s ability to offer a seamless customer experience.
Close collaboration between the two functions marks the difference between activity that is operationally efficient and delivers on the marketer’s creative vision, compared to a high concept campaign that fails to stand up to scrutiny on a practical level.
The synergies between marketing and operations have helped Subway navigate a period of cultural and brand