Cultivating creativity in an always-on work environment

Google’s Creative Labs division aims to keep a small company ethos.Inboxes full of emails, congested social media feeds and incessant push notifications, the noise of modern life can distract marketers from creating their best work. The challenge of nurturing creativity in an ‘always-on’ environment is a focus for marketing teams across startups and blue chip corporates alike.
Despite its size and scale, Google looks to maintain a creative, small-company ethos within its C