CTV will be the savior for DTC brands in 2023

Marketers, who have always valued performance, are looking to CTV as the answer to their ills. For our Data & Privacy Deep Dive, Digital Remedy’s David Zapletal explains why this nascent channel must now be a go-to for DTC brands.
As the direct-to-consumer (DTC) marketplace becomes more saturated and competitive, marketers are under constant pressure to understand campaign performance and to explore new channels for their brands. They’re concerned with cost an