CTT and OTV are driving ad viewability rates up to 92%, study uncovers

Video completion rates have hit 92% for those who watch content via OTT and connected TV, a study from Extreme Reach revealed.
In a recent analysis of data on click-through, completion and viewability rates as well as bot traffic and time spent by device used (ie, desktop, mobile, tablet and CTV), results showcased what may be a growing opportunity of advertising on CTV/OTT (over the top) platforms.
Premium publishers especially have outperformed media aggregators through this research. That 92%